Design development for the Vanity Fair New Establishment Summit across multiple touch points. This inaugural event celebrated one of the magazine’s signature editorial features and showcased speakers and guests who were defining our culture. Worked with the VF design staff to transform multiple venues of San Francisco’s Yerba Buena Center for the Arts.
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EVENT BRANDING • PRINT
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Chosen to design the identity for Atlantic Avenue's business district. Built around the concept of “Brooklyn's Main Street” for the landmark area's rich history, importance, and diversity for the bureau. The design of the illustration was influenced by old travel posters. The banners are displayed throughout the neighborhood with the different colors subdividing the area. The companion guide lists info for every store, restaurant, bar, and service along the district, and features a custom fold-out map showing their locations. The guides can be found at all the stores and hotels in the area.
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STREET BANNERS • TOTE BAG • AREA SHOPPING GUIDE
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The Blue Jean Ball is The Community FoodBank of New Jersey’s signature fund-raising event. Historically a low-key affair (with a blue jean casual themed attire), the annual gala was revamped, reimagined, and reinvigorated with a sophisticated style that drew over 550 guests. A record breaking $1.3 million was raised in support of CFBNJ’s mission, the equivalent of nearly four million meals.
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EVENT BRANDING • PRESENTATION & MOTION DESIGN • PRINT _________________________
Designed Univision’s corporate branding sales template to be flexible enough to meet the individual priorities of multiple departments, while still conforming to Univision's overall global brand guidelines. This user-friendly, adaptable system can be tailored to individual sales presentation needs.
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PRESENTATION
DESIGN
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Reconceptualized the corporate branding and marketing strategy for Edibles Communities. With a network of more than 80 independently-owned, locally-focused magazines across the U.S. and Canada, Edible Communities is the largest media organization devoted to telling the stories and sustaining the efforts of the farmers, chefs, food artisans, fishers, vintners, and home cooks who feed us.
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DIGITAL • SOCIAL • PRINT
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Designed the branding for Condé Nast’s corporate full-day data and performance workshop, that highlighted the tools and programs available for its entire sales and marketing departments company wide.
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EVENT BRANDING • PRINT • PRESENTATION DESIGN
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Presented an authentic and inspirational narrative of young, entrepreneurial success stories to a resourceful, no-nonsense audience. Photography, video and design aligned with the advertiser’s desired editorial look and feel.
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DIGITAL • VIDEO • PRINT
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Developed the identity for the American Farm Bureau Federation including trade show branding, video story telling, and informational and sponsorship materials. The goal was to communicate the power and scope of the companies farm organization that is committed to building strong, prosperous agricultural communities throughout the country.
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EVENT BRANDING • VIDEO • PRINT
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Popular Mechanic’s Top Shop section was the magazine’s biggest, most profitable integrated marketing program. This year’s section showcased the Mustang’s makeover, in the shop and with the finished car in a road trip. Designed custom illustration to transform the look of the gritty auto shop. The excitement of the road trip was conveyed through choices of location, talent, and tone, and further enhanced with the digital options of the ipad section. The digital section started out with a full screen custom video announcing the section.
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DIGITAL • VIDEO • PRINT
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Designed the branding for the Four Freedoms Awards including the ceremony and reception spaces, directional signage, programs, in addition to the digital and social promotions for the event. The Four Freedoms Awards recognize the contributions of civil society leaders whose achievements have demonstrated a commitment to those principles which President Franklin Delano Roosevelt proclaimed as essential to democracy in his historic speech to Congress: freedom of speech and expression, freedom of worship, freedom from want, freedom from fear.
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EVENT BRANDING • PRINT • DIRECTIONAL SIGNAGE
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Photos by Prisca Edwards
Design for a online report and companion printed booklet about 3D printing. Both were individual products for sale, and needed to complement each other while still having their own identity. Presentation needed to be handled with sophistication appropriate to the subject matter’s audience.
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DIGITAL • PRINT
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Showcased engaging, unique projects created with components bought at RadioShack to a DIY audience. Core concepts were curiosity, creativity and personal expression. Videos and projects had to be both instructional and entertaining.
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DIGITAL • VIDEO • PRINT
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